Should you invest in sales or marketing first?

Should you invest in sales or marketing first? Why this is the wrong question for a scaling STEM business, and what to fix instead.

SalesMarketingMarketing Strategysales vs marketing investmentmarketing budget for STEM businesssales and marketing alignmentmarketing strategy for scaling business
Should you invest in sales or marketing first?

Subscribe to

our newsletter

Bite-sized marketing insights, tips, and trends for busy leaders

Boston House, Grove Business Park,

Downsview Road, Wantage,

Oxfordshire,

OX12 9FF, UK

+44 (0)1235 606077

[email protected]

Company Registration Number 09401276

Copyright © 2026. All rights reserved | Privacy Policy | Cookie Policy | Terms and Conditions